I'm a big fan of watches, especially obscure ones. Tokyo Flash seems to have that market pegged. While their site is full of obscure watches that really make you think to tell time, it's only every once in a while that they come out with one that looks simple enough that I would really want it. The Heko is one of those watches that will look good with any outfit, and it sure to get plenty of comments. The way you tell time with it doesn't look nearly as simple as the styling, but I have learned from my old Tokyo Flash watch that you get used to it pretty quick.