It's pretty hard to get someone excited about something like coolers. At a show as big as the Outdoor Retailers Expo, it's even harder to get someone walking by your cooler booth to do a double take, and come back to check out your cooler. But that is exactly what happened. Yeti, is making some of the nicest looking extreme coolers I have ever seen. The design, especially on the smaller 16 quart model shown, is minimalistic and clean. I love the big stainless steel handle that doubles for a latch. The hinges are all super strong, so you won't ever have to worry about them breaking. I am hoping to be able to get a hold of one so I can see just how well they actually hold their ice. Stay tuned, and I'll let you know.If you are interested in purchasing, check out their website at http://yeticoolers.com