I'm always thinking about good names for a website and/or business. The other day I was thinking about how much I like clean modern design but with age old hand made details. The name "Analogue Modern" popped into my head, and I was almost giddy to find out that the domain was still available. Seconds away from snatching it up, I started to wonder. Did I spell "Analogue" right? Yes and no. There are two spellings, and it looks like "Analog Modern" doesn't just exist, they are doing exactly what I had in mind. Despite the disappointment that someone got to the idea before I did, I'm mostly just excited to find another great indy shop putting out good furniture.
