Bottled water companies keep upping the anti on packaging, which make sense considering the field is about 80% marketing and 20% product. The latest one to catch my eye is a Swedish Danish company cleverly called retap. The packaging design consists of a simple glass bottle, with what appears to be a reusable rubber cork. I appreciate the honest simplicity of it, and would buy it just for the bottle. retap

retap facebook page (yeah for english!)