Bounce :: Smog + KAIROS

I'm not sure what I find more fascinating: the design/animation or the concept behind Bounce. Watch the video and tell me what your thoughts are!

About:
Bounce is a new way to learn English "anytime, anywhere" and is geared towards Chileans specifically. The branding, concept, and art direction is by KAIROS, an independent video studio based out of Santiago, Chile and Vevey, Switzerland. Design and animation was completed by Smog, a design, production, and animation studio also located in Santiago.