I know, I know, I know. MARTHA STEWART. I'm just as shocked as you are, trust me. But hear me out.

While wandering aimlessly and killing time in PetSmart the other day (who does that??), I spotted a new line of pet products from Ms. Stewart. That beguiling blue called my name and I couldn't resist. When I arrived at the thoughtfully conceived display, I was greeted with an array of well-designed, reasonably priced products that I felt compelled to buy. Though I resisted the siren song and later walked out of the store empty handed, I have to admit that the attraction was there. From double feeder bowls to food scoops to feeding mats, every product had a decidedly clean, modern aesthetic. Martha Stewart for the win.

You can get a glimpse at some of the products online, though they are only available for purchase in-store at this time. Check them out if you can; I would love to know what you think!

Martha Stewart for PetSmart: $3.99 - $24.99