Cubic Timer

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Sometimes I like innovative ideas even if they don't make a whole lot of sense. For example I happen to think this Cubic Timer designed by the Japanese collective IDEA would be a great timer, even though it can only count down from 3, 10, 30 or 60 minutes. While it may not be real versatile, at least it's easy to set. As soon as you set it down with the number facing up it starts to count down for you. Did I mention it comes in three different colors, orange, white and yellow?

Cubic Timer from A + R for $34