Bloom is a UK based company started by four dads who were looking to bring fresh design to the world of baby products. The Alma crib is certainly fresh. Made of wood and stainless steel, it's almost a kick back to the days before every baby item was made of plastic. The small overall footprint (19" x 35") makes it great for smaller houses/apts or even for a grandparents/second home. Not only is it small and good looking, but it also fold up to be just 9" wide. Dual mattress heights allow it to accommodate from kids from birth to 2 years. The price is $400 which isn't cheap, but is actually a lot cheaper than most of the other "designer" cribs out there.