A lot of us try to "go modern" with most aspects of our lives, from our baby's bottle to our eyeglasses. It only makes sense to want the things that surround us to be consciously designed. That's why Danish eyewear company, ProDesign, is so freaking fantastic! It's like wearing a great piece of Danish modern furniture on your face. I'm not joking. Their tagline says it all: ProDesign - the essence of Danish design in eyewear for the world. The ProDesign product line is quite large, with an incredible range of styles and materials to suit any discerning design nerd. I personally have several pairs floating around my own home!

Browse the complete ProDesign collection here!

If you're in Utah, check out:
Sugar House Vision Clinic
2178 S 900 E Ste 4
Salt Lake City, UT 84106
Phone: (801) 484-2020
[They offer a large selection of designer frames, including ProDesign, and will special order frames for you if they don't have the ones you want in stock. Nice.]