If you have been living under a rock, prepare yourself. I'm about to blow your mind. Salt Lake City now has a West Elm! It is kind of cool seeing Salt Lake City starting to act like a real city. It is sort of like being proud of your kid sister when she finally makes it into high school and doesn't act like a total dork.
West Elm is not dorky at all, in fact it is pretty amazing. I had the chance to hang out with the kind folks from West Elm over the last couple of days and talk to them about what they are doing different, and I have to say I'm quite impressed. The number one thing is their focus on local. Something arguably hard for a nation wide chain to do. In SLC they have teamed up with Craft Lake City who has curated a group of four local Etsy shops that will have their products featured in the City Creek West Elm store. They have a solid lineup to start things off and will be featuring the following…
Stacey Foster (Fletcher & Fox)
Lisa Steadman Photography
Say hello Shop
Here are a few shots I took from their open house party they had last night…
Smilebooth was amazing…
The amazing Elizabeth of Fleur de Sel fame.
Looking for full sized photos? Check my Flickr page.