I'll be the first to admit that this isn't the cheapest water pitcher on the market. While the $85 price tag may be hard to swallow, there is no doubt in my mind that it looks $50 better than my old Brita water pitcher. The clear glass pitcher uses Iouseki stones come from the mountains in Kanazawa, the capital city of Ishikawa Prefecture, on the Sea of Japan coast. In addition to the stones the pitcher uses Binchotan charcoal to filter your water. The combination of the two leave it pure and mineral fortified. The charcole and stone filtration system can last up to six months, and save all those plastic filters from going to the landfill. Oh, and did I mention it's absolutely beautiful?