I'm not exactly sure what the "Q" stands for, but I do know that this Q tote is a great looking and environmentally friendly little bag at a great price. This bag comes from thecraftpantry's etsy shop and is part of her Mod Naturals Collection. The bag is made of 100% recycled organic cotton and is fair trade/fair market. The print is an original design by Cammie who has her BA in art education. She uses ultra high quality transfer paper to get the images onto the totes. What you use the tote for is up to you... Available at thecraftpantry's etsy shop for $8.