While I have no actual idea how much this rug costs, I am pretty sure that I can't afford it. Although the idea is simple enough I am sure it could be carried out fairly affordably. The rug which is called "Memento" is designed by a design studio in Norway by the name of 2 Form. It is made of 100% felted wool and has the images laser cut. It is white on one side, and black on the other side, and is fully reversible. Vacuuming is recommended. Thanks Mark for the tip! More pics after the jump. Anyone know about pricing, or where to buy it?